Common Objections to Soliciting Feedback & Reviews

Common Objections to Soliciting Feedback & Reviews

One of the services we provide is Review and Reputation Management. Our system allows our clients to stop guessing how customers feel about their products/services and develop a business data point to evaluate their successes, weaknesses, and opportunities for growth. As if that isn’t a good enough reason to solicit feedback and reviews, positive online reviews can increase a brand’s online authority which helps SEO. These days consumers are heavily relying on online reviews to direct their buying decisions.

You may be thinking fantastic, sign me up. (And if that is the case, give us a call or use the contact form on the right!). However, many of our prospects and clients come up with one or more objections to why they shouldn’t ask for reviews.

Because the review might be negative

Humans are not perfect. Businesses are run by humans. Therefore, at times, businesses might deliver a less than stellar product or service. It happens. It happens to ALL of us. One negative review isn’t going to make or break your business. Our system allows you to ask for feedback before the customer leaves a review; thereby giving you a chance to get out in front of any negative reviews and fix the situation.

Because it is against policy and regulations for our industry

We hear this a lot from lawyers and people in the medical field. While it is against most regulations for you (the representative of the business) to share anything about your clients online, it is NOT against any rules for clients to leave a review for any sort of profession. Check your competitors. Trust me when I say many of them are getting reviews (and chances are they are ranking higher organically than you). I could personally leave a review for every single one of my doctors without them asking and without their knowledge. This is not violating any policy as I have left the review on my own. Again, don’t you want the opportunity to ask how you did and have the chance to fix anuy problems and issues?

Because people don’t leave reviews

Not true. According to Bright Local research, 7 out of 10 people will leave a review for a business IF ASKED TO. All you need to do is ASK. I know that I personally leave a review if asked by a business – but most don’t ask. These reviews not only help you show up higher in organic search but expose you to a larger audience therefore giving you the chance to obtain more clients.

Because no one reads reviews

84% of people trust online reviews as much as a personal recommendation (Bright Local). Your clients are not just going online anymore, they are living online. They are trusting the internet to provide them with the information they need as a consumer to decide who to do business with. 58% of consumers say that the star rating of a business is most important. Do you want to be the business out there with zero stars? Chances are they will gloss right over you and select one of your competitors.

Because it takes too much time

And finally, most people are afraid this will be a time-consuming task. Don’t worry. We handle everything for you. All you need to do is send us your email list and we take it from there. Can you really afford not to?

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These days it is critical that all businesses have online reviews. Let us help get you started. Give us a call!

Glenneth is the CEO and Owner of Firstview Online Marketing. She is a certified Google AdWords specialist. She works with her clients to determine what online marketing strategies will work best for their business and budget. A graduate of the University of Tennessee-Knoxville, Glenneth is a dedicated Vols fan and proud Vol for Life (#VFL). She bleeds both orange and pink. When not spending time online for her clients, Glenneth enjoys blogging, social media, and strength training.

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