Google Ads (formerly Google AdWords) is one of the most popular tools that online marketers all over the world use. If you are interested in investing in Ads for your business, you surely will want to know the truth about the software and its functionality. Here are some of the most common misconceptions about Google Ads that people tend to have.
Common Misconceptions About Google Ads
It Can Be Pricey
One of the biggest reasons why people tend to opt out of using Ads is because they think it will be too expensive. It is a big misconception gives you little in return for the amount of money you spend. This can be the reason why so many small businesses feel that they have to go with other alternatives when this incredibly efficient tool is all they need.
The pay per click element of this marketing strategy is something that smaller businesses tend to stay away from. In this kind of a model, the business generally earns revenue from each click that comes to their page through the ads displayed. This is one of the few ways to earn back the investment that is being made. However, smaller businesses fear that the ad that they have put up may not attract as many people as they want, which can then lead them to lose out on their investment.
Online Ads Don’t Work
People who want to invest in online ads are often told that no one likes ads on a page and their money will probably we better used on something else.
It is true that people don’t like to be flooded with ads about things that are unrelated to what they are searching for, which is when the strategic aspect of online marketing comes into place. The ads that do bring customers to the business are those that capture the audience’s attention and spark interest because of the engaging value that they are offering. This is also something that comes along with understanding your target audience and the people who you want your content to reach.
If you make your content appealing to your target audience, then they are more likely to click on it, thereby rendering your ad useful.
You Don’t Have To Tend To It
It is common practice for people to create their Ads campaign and then forget about it. This is something that can render the entire advertising process completely ineffective. Ads isn’t a tool that one can set it and forget it. It is something that requires weekly monitoring and optimization. Moreover, it is always good practice to keep updating your ads based on the response that you get from your target audience and the changing trends in the industry that you are operating in.
Even though you may think it is unneeded, hiring a Google Ads professional to take care of your marketing and advertising needs is always best, and is can help you see the results that you are looking for.
It Is Easy To Do On Your Own
One common misconception with Google Ads is that anyone can operate on their own. While the tool was designed to be user-friendly, managing it if you aren’t familiar with all the best practices can be hard to do. In this instance, you should hire a professional to manage your campaigns. A professional will easily be able to determine the right course of action for your business, and they would be able to formulate a plan of action that will work to bring customers to your business. A professional can also help you when trying to develop an advertising strategy that can help you reach the goals that you have for your business.
When choosing a professional or an agency to be able to run your Google Ads campaign, it is best to choose a Google Partner.
Day Time Is The Only Time
During the era of television and radio advertising, the time of day that the ad was showcased on was important because there were certain times that people would tune into particular shows. With the internet, on the other hand, the matter tends to be a little different. Because people from all over the world can gain access to popular sites, no one particular browsing time fits best. Even when targeting a specific geographical area, people tend to browse the internet at whatever time they feel like, be it in the morning, evening or late at night.
The perception that your ads through Ads should only run during the day can result in diminished results from the advertising efforts. Advertising throughout the day and night might be more expensive, but it is more effective in the long run because it helps you target as wide of an audience as possible.Do you have any of these common misconceptions about Google Ads?Click To Tweet
Google Ads can be an incredibly powerful tool if used well. If you are thinking of integrating Ads into the marketing and advertising plan for your brand, we can help you! Call us at 865.357.3600 or email us at firstname.lastname@example.org.