Blue Diamond Case Study


Blue Diamond Attachments is a leading manufacturer of high-quality attachments for skid steers, excavators, tractors, and forklifts. They sell their attachments through a worldwide network of dealers.

Blue Diamond first partnered with Firstview Online in late 2012 because they needed more visibility in search engines. Our SEO and AdWords programs were perfect fits for their needs. We optimized their website to rank highly for their core search terms and used multiple tactics to improve their offsite SEO. Our SEO efforts increased their search engine rankings tremendously. Additionally, we created tightly-focused AdWords campaigns that brought qualified traffic to their website.

csupBlue Diamond Attachments’ website traffic increased 117%! Leads from their website also increased exponentially – by 131% – in the first year of partnering with Firstview Online.

In late 2014, we believed we had an opportunity to increase web leads even more with a fresh new website that encouraged visitors to contact Blue Diamond Attachments to locate a dealer for their products. The new website launched in January 2015, and web leads have since increased another 116%!

growthOverall, Blue Diamond’s website traffic has increased 421% while the leads generated from their website have increased 437% in the 3 ½ years since partnering with Firstview Online!

Since using Firstview we have added 3 inside salesmen to deal with the large quantity of good-quality leads that we are getting. Our growth over the last 2 years has been a steady 20% even with losing a large amount of our export sales due to the exchange rate. I feel we will continue to expand what we do with Firstview to further our growth.

Chuck Kennedy, Sales Manager
Blue Diamond Attachments