SEO (Search Engine Optimization) is probably the most misunderstood facet of online marketing. I believe there are two primary reasons for this. First, SEO is always evolving. Things that used to work often no longer have an effect (meta keywords tag, anyone?) Second, there are an increasing number of unqualified people attempting to do it. Sometimes they make honest mistakes and some are doing it unscrupulously just to make a quick buck. These two things can cause a multitude of misunderstandings that breed many misconceptions; below, I have listed the three we hear the most.
SEO is a Trick or a Way to “Game” the Search Engines
SEO is not a trick, it is not black magic, and it shouldn’t be looked at as a way to game the system. Instead, SEO is a tactic to work more cooperatively with search engines. If I were forced to give a quick explanation of what exactly SEO is, I would say that SEO is a strategy that uses research to determine how potential customers are searching for products, services, and information, and then uses that research to make a website’s content and structure highly relevant and credible to those searches. The tactics used to make the website relevant and credible are where the hard work usually comes into play.
Is SEO hard? Yes – it takes a degree of specialized knowledge, expertise, and experience. Is it a trick or an unscrupulous attempt to manipulate search engines? Not if you want long term success.
SEO is a Quick Fix
SEO requires a long term commitment, even more so if you are in a highly-competitive and crowded niche. If you are expecting 1st page rankings for all your core keywords within a couple months, you need to re-adjust your expectations. It can take years to dominate the search engine results for the majority of your keywords, and often, complete domination never happens – especially in very competitive markets. The goal with SEO is to get a few quick wins and then build on these over time, shooting for an ever-improving presence in the search engines.
SEO is a One-Time Thing
SEO is not a set it and forget it thing. A good SEO plan requires consistent monitoring, tweaking, and improving. Things in the market change – trends, competition, technology, and the market in general, just to name a few. A good SEO strategy monitors these changes and makes adjustments accordingly in order to increase and/or maintain positions in the search engines.Curious about SEO? 3 common misconceptions! by @DerekShropshire #seo #searchengine #marketing Click To Tweet
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