Emergencies and technical issues happen all the time in business. Office phones can go out, offices can be closed for snow, or websites can go down. When this happens, what do you do? How can you share this information with your customers and prospects? Communication is key and critical in this age of instant access.
The answer is: SOCIAL MEDIA and EMAIL LISTS.
While not every social media platform is right for every business, we always suggest our clients at least have a Facebook presence. And they should encourage their clients to like their Facebook page. That way, when an emergency happens, the information can be shared on Facebook (and any other social media platform you might use).
As soon as an emergency or technical issue arises, post on all of your social media networks. Post a short description of what the emergency is, when you expect it to be solved and how they can contact you in the meantime (email, cell phone numbers, etc.).
Unfortunately, you cannot guarantee every person who likes your Facebook page (or other social media platform) will see the post. This is where boosting a post (or creating an ad) can help. On Facebook, you could boost the post for $5-10 dollars and target everyone who likes your page. This will give you a much better chance of having your notice seen.
Hopefully, you also are doing email marketing to your current clients and have all of their emails in a list on a system like MailChimp, Constant Contact, etc. Creating a quick email blast to your clients letting them know about the emergency and giving them additional ways to contact you can ensure that they don’t get frustrated during your emergency.Using social media to handle emergencies in your business #onlinemarketing Click To Tweet
Not using social media or email marketing? We can help. Give us a call at 865.357.3600 or fill out the contact form at the top right of this page.